Buy Toys Online
Established WooCommerce toy retailer rebuilt around product discovery, catalogue clarity and checkout.
Fast, lightweight WordPress websites designed and built in Southport — with clear SEO foundations, UK hosting and no bloated page-builder stack.
A focused WordPress build with the code and functionality your business actually needs.
From the first conversation to the final launch, you deal directly with the person designing and building your website.
No account managers. No outsourced build team. No agency overhead or page-builder bloat. Just straightforward advice, careful design and a website built around your business.
Dream is a Southport web design business, not a package reseller. Different projects need different things, so the focused services below explain how I approach the most common types of website build.
Every build starts with the business goal, the customer journey and the search opportunity — then uses the lightest sensible WordPress setup to deliver it.
Focused websites for SMEs that need to look credible, explain their services clearly and turn local search visibility into enquiries.
Explore small-business websites → Custom WordPressCustom WordPress builds using Dream's own lightweight framework rather than a heavyweight visual-builder theme.
Explore WordPress web design → Online storesWooCommerce websites planned around product discovery, mobile browsing, checkout and the operational needs behind the store.
Explore ecommerce websites → Existing websitesRebuilds that improve design, structure and performance while protecting useful URLs, search equity and existing customer journeys.
Explore website redesigns →A lot of small-business WordPress sites start with a heavyweight theme, add a visual page builder, then add more plugins to make the whole thing behave.
Dream takes the opposite approach: a lightweight custom theme, clean code and only the functionality your website actually needs.
Improving an existing website? See SEO in SouthportYour site is built on our own lightweight framework rather than a marketplace theme packed with features you will never use.
No Elementor or Divi layer between the design and the browser. The page is built with clean HTML, CSS and lightweight JavaScript.
We add functionality because your business needs it, not because a theme or plugin bundle happens to include it.
Desktop, tablet and mobile are considered as part of the build from the outset rather than patched in afterwards.
And this Dream Web Design site is running on the same framework.
Speed is easier to protect when it is considered from the first line of code. Dream sites are built to stay lean rather than relying on layers of optimisation plugins to rescue an overloaded theme.
No large multipurpose theme carrying layouts, scripts and features your website never uses.
Interactive behaviour is kept focused and deliberate instead of loading a collection of front-end libraries on every page.
Images are sized for the job they need to do, loaded sensibly and kept from becoming the hidden weight behind the page.
Sites are hosted in the UK with a setup chosen for small-business WordPress rather than bundled onto an unsuitable generic platform.
Measured on the live Dream Web Design website using Google PageSpeed Insights, August 2026. No optimisation plugin required.
You deal directly with me throughout the project. We keep decisions clear, avoid unnecessary meetings and move the website forward in practical stages.
We cover what you do, who you want to reach, what your current website gets wrong and what the new one needs to achieve.
The site is designed around your business, content and customers rather than starting with a pre-made theme.
I build the responsive WordPress website, add the required functionality and test it across desktop, tablet and mobile.
Final checks, redirects where required, analytics, search setup and hosting are handled before the new website replaces the old one.
I’m Owen. I’ve been designing, building and looking after websites for more than 20 years.
Dream Web Design is deliberately small. When you get in touch, you speak to the person who will actually design and build your website. There is no sales team, no account manager and no outsourced development.
My focus is straightforward: understand the business, make the website easy for customers to use, keep the build lean and produce something that looks professional enough to represent the business properly.
“We are a new business and Owen helped us create our website. A very straightforward and positive experience.”
“We have worked with Owen for many years for website creation, development and ongoing care. Owen is always on hand, friendly and quick! I would 100% recommend Dream Web Design.”
“Perfect new website delivered on time and to specification and budget. Excellent use of latest design and tech all done with a really professional execution. Highly recommend.”
“I am delighted with Dream Web Design, excellent service. I got a website I needed for my small business. The website was up quite quickly and contains everything I need with a great design.”
If your question is not here, just ask. You will get a straight answer from the person who would actually build the website.
It depends on what the website needs to do. A straightforward local business site is very different from a larger ecommerce build, so I price each project around the actual scope rather than forcing it into a package full of things you may not need.
Most small-business builds are measured in weeks rather than months. The exact timescale depends on the size of the site, the functionality required and how quickly content and decisions are available.
Yes. The website is built for your business. You are not renting a template from me and you are not tied into a pay-monthly website scheme just to keep the site online.
WordPress still needs sensible updates and backups, but the whole point of the Dream framework is to reduce unnecessary dependencies. Fewer themes, builders and plugins means fewer moving parts to maintain.
Yes. I can rebuild an existing site, preserve important URLs where appropriate and put the redirects and search setup in place when the new website launches.
I can host the finished website in the UK and handle the technical setup for you. If you already have suitable hosting, we can discuss whether it makes sense to keep it or move.
Yes. Desktop, tablet and mobile are considered from the start of the build. Mobile is not treated as something to patch in after the desktop version has been finished.
Yes. For businesses that need to sell online or manage a larger product catalogue, I can build with WooCommerce and create the product structure, templates and customer journey around the business.
No. Dream Web Design is based in Southport and works particularly well with local businesses that want direct contact with the person doing the work, but I also build WordPress and ecommerce websites for businesses elsewhere in the UK.
Practical, evergreen guidance for businesses planning a website, choosing a web designer or trying to improve search visibility.
View all guidesA practical pre-purchase guide covering ownership, hosting, WordPress, SEO foundations, support, portfolios, pricing and the questions worth asking before you sign.
A practical checklist for service pages, proof, calls to action, local relevance, technical foundations, analytics and the content a useful business website actually needs.
A practical guide to website structure, local search, useful content, technical SEO, Search Console, Bing and measuring what genuinely matters.
You do not need a finished brief. Tell me about the business, the current website — if there is one — and what you would like the new site to achieve.