Helping Southport businesses during difficult times with SEO, Social Media Management and Lead Generation
If you have a business in the Southport and local area, you may not understand the importance or the roll that high quality, local Southport SEO plays in helping your business outperform the competition and bring in valuable new customers and visitors.
For many businesses across Southport and the surrounding areas, the last few months could well have been a challenge. Many bricks and mortar properties were closed as people were told to stay at home. Workers were furloughed, and many workers have feared for their job with businesses closing, or struggling to survive.
Unfortunately, the impact that the pandemic has had has meant that people are spending less money, holding it back in reserve in case the worst does happen.
So, if your business has been struggling, marketing your business is even more important than ever…
But what is SEO?
SEO, or Search Engine Optimisation is, basically, the service we provide to help improve the visibility of your website on the search engines – by improving the rankings of keywords, or getting your business found for other keywords which you may not have focused on.
Known by a variety of other forms, such as online marketing or digital marketing, SEO is essential if you have a business website.
Why is SEO in Southport so important?
Look back fifteen and even ten years, and having a website was, in most cases enough. The Search Engines were not as sophisticated as they are now, and there were very simple and, unfortunately, deceptive ways to get your website at the top of the search engines quickly and cheaply.
But like everything on the internet, times have changed. Google and the other search engines have become far more adept at delivering to customers exactly what they searched for.
Therefore, it’s even now more important than ever to ensure that your business can be found on the SERPs (Search Engine Results Pages), and as high on them as possible.
In fact, it’s estimated that anything from 71 – 92% of clicks for a search comes from the very first page of Google… which means that if your website is being displayed on pages 2 or 3, the chances of you getting a click from a potential customer drops significantly… and in fact your website may even not be displayed!
So how can Dream Web Design help my business?
Here at Dream Web Design, we focus on getting your Southport business (not just your website, more on that later) found.
We do this by reviewing your current visibility online, from a website, directory and social media perspective, review your competition and make a strategy to help improve your rankings by improving your offering above that of the rest of the businesses in your sector.
And that’s the key. Today, being found is much more than just having a great website and being ranked highly. People are searching for businesses, products and services through a wide range of sources including:
- Directory services (Yell etc)
- Social Media (Facebook, Twitter, Instagram, LinkedIn)
- Facebook Groups
- Google My Business (local search)
- Forums and blogs
- YouTube videos
- Recommendations
- Review sites
- Offer sites and discount sites
Unlike other agencies that simply try to improve your website rankings alone, we look at your entire online visibility and find innovative and creative ways to create new ways for your business to be found, whilst also improving your current online presence.
In this way, your business has far more opportunities to be found through a wide range of methods, ensuring that “not all your eggs are in one basket”!
What is the cost of SEO in Southport?
Like most things, cheap and great don’t often go hand in hand. There are plenty of companies on line that can offer you cheap SEO services, and they’ll simply have a playlist of things that they do for every website, regardless of the sector or the industry.
What’s even worse is that those companies will take on businesses within the same industry and within the same area…
And because most companies do the SAME THING, it means that those businesses that take those companies on are always fighting for rankings with every other company in the same industry.
At Dream Web Design, we work differently.
First of all, we’ll contact you and find out more about you and your business, the history of your site and marketing, and the goals and results that you’re hoping to achieve.
We’ll then review your current offering, and advise where you stand and what you need to do to get to your goal.
We’ll then discuss your current budget, and where that budget could get you in relation to your goals.
One thing that we are is honest with customers. If you’re budget is £100, we’ll be honest and tell you what can or can’t be done – and manage your expectations realistically.
Southport SEO – your first choice for business visibility online
To find out more how Dream Web Design can help your business succeed in a challenging environment through increase ranking positions and increased online visibility, give us a call today on 07968 129060. Alternatively, use our contact us page to send us a message.
